Why "Hot Sellers" aren't so hot for sellers

Just about any time people contact me about learning to sell on eBay or starting an eBay business they are wanting to sell what is "hot". I don't have the hard numbers in front of me, but I would estimate that about 80% to 90% of my students have been people wanting to sell designer handbags or jewelry. I see posts on discussion boards time and time again from people wanting to sell the latest electronic do-hickey or ipods. why?
eBay has done a fantastic job marketing this to people. They publish a list of the hot selling items and popular searches (eBay Pulse). They tell success stories about sellers that have a million feedback from selling cell phone accessories. The list goes on. All this makes new and potential sellers believe that this is where they will find success selling on eBay.
Ever heard the rule of Supply and Demand? The more that is available (supply) the less demand for the product therefore the price goes down. From eBay's point of view, an abundant supply is a good thing. They get more fees from more sellers listing the product, the saturated market pushes down the price therefore more buyers come to their marketplace to buy stuff at the cheaper price, leading to more money again for eBay in final value fees.
Now, look at it from a sellers point of view. Selling the "hot item" isn't so hot. The model I just explained doesn't benefit the seller. The seller is better off selling the item that is scarce, therefore in demand, so that the price goes UP!
This doesn't necessarily make eBay bad, they are just doing a damn good job of looking out for their shareholders. Now.... you go and look out for yourself and find something scarce to sell.

I heart Vista Print

Using current events as promotion for your eBay - Piggybacking

Around the time of the summer Olympics there were tons of shows about the Olypmics but there was one radio program that really stood out to me. It was on NPR but I don't remember the show in order to give them credit, sorry. It was about the advertisers and who were "official sponsors" and what they paid and such. They discussed all aspects of marketing during the Olympics but what struck me was when they talked about the advertisers who "piggybacked" the Olympics.

This concept is basically like running along side. It isn't direct advertising with the event (that is expensive) but uses the hype and excitement to their advantage. Mainly by using heavy targeted advertising before and after the event (or on another channel) without directly siting the event.

eBay sellers can use this sort of momentum to their advantage too. For example, right now I've been hearing a bunch about how Barbie will turn 50 on March 9th. We all know how popular Barbie is and how she is a staple on eBay. Wouldn't it be a good time to jump on the bandwagon?

You can do this with any event that is getting publicity on its own accord. Obviously you'll need to pick something that connects to your niche. I mean, I love Barbie and have a small collection of my own, but I'm not a Barbie seller so her birthday doesn't really help me much, but maybe it would be a good time to do a little closet cleaning!

eBay makes a much needed change committing to withdraw bad feedback regarding customs fees

Burried 11 pages back into my feedback is a neutral with this comment:

ottimi oggetti, ma spedisce come commerciante e bisogna pagare tasse doganali

which according to an online language translator, means this:

optimal objects, but send as trader and must pay customs taxes

I wasn't too overly concerned about it, but it does go to show that this customs issue is one that can effect eBay sellers' feedback and DSR scores. Which in turn, can effect an eBay sellers' ability to rise higher in searches and earn powerseller discounts. So yes, it does matter.

I am happy to hear that eBay is now willing to consider taking off neutral or negative feedback that is explicitly about customs fees. However, there are certain things that you have to do. (Click here for eBay's page on the new policy) You must have clear text in your description about the possibility for customs fees and charges. eBay has a standard line they would like you to use and although they say "or very similar", I'll be working tonight to update my template with eBay's standard text.

Which by the way is this:

International Buyers – Please Note:
- Import duties, taxes and charges are not included in the item price or shipping charges. These charges are the buyer's responsibility.
-Please check with your country's customs office to determine what these additional costs will be prior to bidding/buying.

This new policy won't solve all the issues, it won't stop customers from getting upset about the fees, it won't stop buyers from asking sellers if they will mark something as a gift. But in my opinion, it is a step in the right direction. And had it been enacted a few months ago, I would have nothing but positives. That one neutral is the only neutral I have!

I'm really liking my DSRs right about now, tips to keep 'em up

I don't dwell on DSRs or feedback, I don't think anyone should. I do agree, they are important, but not enough to stress out over.

I think the most important aspect is if you are a powerseller and whether or not you qualify for those discounts. Yes, they can be substantial (I saved over $400 in fees last year!) but the way the system works, it is not worth your time or effort to watch every second, or every day. Do your best customer service, communicate with your customers and keep your shipping reasonable. It is just that simple.
My best advice, think like a buyer.
Sit down, put yourself in your buyers' shoes and make a list of everything you would want from a seller that you were purchasing your product from and do that.

No longer an Education Specialist

It is kinda sad to admit this, but I'm no longer an Education Specialist. It kinda stinks that it came to this, but at this point in my life it just didn't make sense to pay the fees to continue. My original plan was to teach quite a bit to supplement my income, reality being that I didn't enjoy teaching the basics class and wanted to move to the next level and teach advanced. However, in order to teach the "advanced" class, you have to have an ES feedback of 10 to qualify. In a year I couldn't get to 10. There are several reasons why, and I do take responsibility for most.
Most of the people I encountered are people already selling on eBay and looking to get to the next level. Most people who are at that point don't need the basics course. And, those are the folks that I really wanted to teach.
I had no desire to teach people how to navigate around eBay, I wanted to teach people how to use eBay to make them money. I had lots of clients, but because I was dealing with them one on one doing coaching, I didn't build up that feedback to get qualified.
I should have sucked it up and gone out and did what I needed to do, but I just wasn't motivated.
I'm sure that without that endorsement from eBay and ability to be listed in their educators database, my coaching clients will be harder to find. But oh well, I'll just have to make-do.

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Shamless self promotion:

Items for sale on eBay under user id Shelley-Faye

Items for sale on eBay under user id Love2DressUp

Items for sale on Etsy under user id KitschyAprons

I wish I had some spacebags! My sewing room is getting out of control

Ok, so the holidays are over, inventory is finished and the new year has begun. I did a big craft show right before Christmas so I had been sewing pretty much non-stop for months before that. Then my entire family came down for Christmas and now, everything is just a mess. I want badly to get back to sewing and selling on eBay & etsy but I cannot do a thing until I clean out the sewing room. I have two big metal shelving units and before this latest sewing excursion, I would keep all my fabrics folded neatly and organized.
Now, I've increased my inventory for my eBay store and would love to use one of those shelving units to house the extra handbags that are just stacked up on my pool table. I think a
Space Bag
or two would be perfect, you know you've seen their commercial, they are amazing. I need to get some. (and if you haven't seen their commercial, click that link up there and check it out)

-Cheers