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Sunday, July 27, 2008

Tips for using eBay blogs to promote your merchandise

As you can see, I write blogs. I write this one, a personal family one, and another one for just random ramblings. I also use the blog feature on eBay. If you are selling on eBay, you should too. The blogs on eBay are indexed in google searches and with very little effort, can show up very high in searches too. Many folks on eBay use the blogs as a social spot. I don't recommend this, actually, I very strongly recommend NOT to do this. What I mean when I say that they use it socially, is that folks will post blogs that just say nonsense. If you go to eBay's blog page blogs.ebay.com you can see what I mean. The most recent blog posted is at the top and will scroll off the page as more blogs are posted. Many will post several times a day saying nonsense or "good morning" or "good night" or other useless things in order to "talk" to their friends in blogland.
DO NOT DO THIS if you plan to treat to your eBay activities as a business.
Recently one of my clients began a pay-per-click campaign for her website and we were checking around to see where her site was coming up in searches. More than half of her results were not from her .com website, they were from her free eBay BLOG! Even the comments that she made on other people's eBay blogs were coming up in the search.

* 6 tips for blogging on eBay *
  1. place any html code BELOW the text. In searches, the first couple of lines of text will show up and some don't have the ability to skip over the html code. So, if you have html code at the beginning of your post than it will show there. Make sure that the first line of your post is on target with your subject matter, and actual text.
  2. have something to say. Don't just say "look at my items", "newly listed", "great deal" Your items are interesting, let the public know why
  3. Check your spelling
  4. don't use text-message language. Do not use 'u' 'thru' 'lol' 'c' etc. etc. Take the time to type out the word. It doesn't take that much longer and looks SOOOOO much more professional.
  5. Do not post the same thing more than once. Search engines see duplicates and will count that against you. This is also true for repeating a keyword over and over. Don't do it.
  6. Keep it short and sweet. Get to the point quickly. But also, don't forget rule #2!

Have fun!

Here is a great tool that will help you make clickable pictures to add to your blog and it is FREE.
http://www.isdntek.com/tagbot/qsell.htm
You just type in your eBay user id and then choose what items you want to highlight. It will create the html code that you just copy and paste into your eBay blog. Voila. Instant cross selling.

Now go get blogging.

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