My thoughts on Selling times, Is Sunday the best?

Sellers always want to know the best time to list auctions. Me too. The only problem with this question is that there is no answer. Because if there were an answer to this question than it would only be relevant for a split second because everyone would list all of their items at that exact time making any other time better.

There are several factors that go into the timing equation.

There could be more, I'm no expert. Competition. Sometimes listing among your competition could be good, other times bad. I carry a particular line of dreeses that at any given time there are about seventy to a hundred of them listed at auctions from about ten different sellers. Just a rough estimate, but about 60% of these listings end on Sundays. So, my first thought was to NOT list mine on Sundays, and I did this for awhile. However, these dresses consistently get a higher price when I DO list on Sundays. AND, I sell more of them from store inventory on Sundays as well. The only thing I can think is that because all these other sellers have been listing on Sundays it makes customers SHOP on Sundays. It is a curious thing.

Customer Base- If your primary customer is a blue collar worker than you probably won't sell much if all of your auctions end on weekdays during working hours. This, as all theories go, is also not an absolute.

Product - what you are selling makes a difference too. Like that dress I referenced earlier, it sells well on Sundays but the men's T-shirts I sell do well early in the week. So, this has to be taken into consideration too.

Location - your location as well as the location of the customer makes a difference. I sell several brands that are very popular in the UK and Australia. I can list these brands very late at night or even early in the morning because my target is in a very very different time zone than I.

So, basically I just wrote a bunch to say that there really is no answer. Each product and each seller will have their own 'best times' the difficult part is trying to discover them!